• MN Films' first television project was an ambitious one: THE BLUE REVOLUTION-- an 8-part series on humankind's relationship with the sea. Unlike most ocean television, THE BLUE REVOLUTION opted to stay above the surface, examining our principal uses of the sea as well as our attempts to understand it. Production involved several major production partners, needed to help finance its $3.2 million cost: the Australian Broadcasting Corporation (ABC); the Asahi Broadcasting Corporation (Osaka); The Discovery Channel, HTV (U.K.), KRO (the Netherlands), Unesco and the National Oceanic and Atmospheric Administration (NOAA). First released in 1990, the series was eventually broadcast in more than 120 countries.
Considerable research went into THE BLUE REVOLUTION, allowing the films to remain relevant for several years. Here viewers first heard of the havoc created by El NiƱo, and here they were told they would hear more of it in the future (which they did). The award-winning segment on the biomedical potential of the sea highlighted the sea’s increasingly important role in medical research, while the film on fishing correctly predicted that the world’s fishery problems were far from solved and, in fact, couldn’t be solved unless the fishing business underwent fundamental change. By paying meticulous attention to the past, to see how we got where we were at that time, the films also projected into the future. Understandably then, the series won several major awards, from gold medals at New York’s prestigious Film Festivals to the 1990 United Nations Media Peace Prize.